Amul has announced a cut in milk prices. The price of 1 liter pouch of Amul Gold, Taaza and Tea Special has been reduced by one rupee. The reduction in the price of Amul milk has come into effect from today (24 January). This is the first time that the dairy has reduced the prices of its products after continuous increase for the last few years. Amul has announced a hike of Rs 1 in the price of three different milk products.
New prices
The price of Amul Gold will now be Rs 65, Amul Taaza will be Rs 53 and Tea Special will be Rs 61 per liter. The company said that this reduction will be applicable only on 1 liter pouch. The old price of Amul Gold 1 liter pouch was Rs 66, which will now be Rs 65. The old price of Amul Tea Special 1 liter pouch was Rs 62, which will now be Rs 61. The old price of Amul Taaza 1 liter pouch has come down from Rs 54 to Rs 53. The company wants people to buy 1 liter of milk instead of 500 ml. The company’s new prices have been implemented from today.
Although the company has not given detailed reasons behind this decision, the industry sees it as a big step amid increasing market competition. The price cut is expected to provide relief to customers as well as strengthen Amul’s competitive edge in the dairy sector. The new price applies to popular variants like Amul Gold, Amul Taza and Amul Tea Special.
